About Me
Adil Lazar: Founder & CEO of UtahBoost
Helping Utah businesses build the visibility and digital infrastructure they need to compete.
I’m Adil Lazar, Founder and CEO of UtahBoost.
About Me
From Healthcare and Coding to Digital Growth
I didn’t come into digital marketing directly. My background covers healthcare, medical billing, coding, technology, and eventually SEO and marketing, and UtahBoost is where all of that ended up landing.
I originally come from Pakistan, and my career has since taken me through several different industries and countries. I started in healthcare administration and medical billing, which taught me how organizations actually function on the inside, not just how they look from the outside. Around that same time, I built my coding foundation through training and resources connected to Brigham Young University (BYU). As I got more comfortable with technology, I started noticing how much better businesses could run with the right digital systems behind them.
That curiosity is what eventually pulled me into digital marketing full-time and led me to start UtahBoost.
My Journey
Healthcare → Coding → Technology → Digital Marketing → UtahBoost
I moved from healthcare and medical billing into coding through BYU-connected training, then into broader technology work, then digital marketing, and finally into founding UtahBoost.
Along the way, I picked up hands-on training in healthcare, coding, digital marketing, and business, including coursework and resources tied to Brigham Young University (BYU) and further development through Ensign College.
None of that feels disconnected to me. Healthcare taught me how real organizations operate. Coding showed me how systems get built. Marketing taught me how to reach the right people. Running UtahBoost brings all three together.
My Entrepreneurial Mindset
Build the Fix Instead of Waiting for It
I’ve never been drawn to just doing things the way they’ve always been done.
To me, building a business starts with spotting a real problem, then testing ideas until you find one that actually solves it. That’s exactly how UtahBoost got started. I kept running into local businesses that were falling behind online, and instead of waiting for someone else to fix that, I built a company to do it.
I’d rather understand where search and AI are actually heading than chase whatever’s trending this month, and I want UtahBoost’s clients to get there ahead of their competitors.
To me, building a business starts with spotting a real problem, then testing ideas until you find one that actually solves it. That’s exactly how UtahBoost got started. I kept running into local businesses that were falling behind online, and instead of waiting for someone else to fix that, I built a company to do it.
I’d rather understand where search and AI are actually heading than chase whatever’s trending this month, and I want UtahBoost’s clients to get there ahead of their competitors.
Why I Built UtahBoost
Strategy, Technology & Marketing in One Place
Keeping up with the pace of digital change is genuinely hard for smaller, growing businesses, and that’s the problem UtahBoost was built to solve.
Search is shifting. AI is changing how people find what they need. A website has to do more than sit there looking nice; it needs to actually contribute to growth.
I wanted a company that could bring strategy, technology, and marketing together in a way business owners could actually follow and use, not something that only made sense to another marketer.
Utah businesses in particular are where I’ve put the most focus, helping them build the visibility and infrastructure they need to grow.
Search is shifting. AI is changing how people find what they need. A website has to do more than sit there looking nice; it needs to actually contribute to growth.
I wanted a company that could bring strategy, technology, and marketing together in a way business owners could actually follow and use, not something that only made sense to another marketer.
Utah businesses in particular are where I’ve put the most focus, helping them build the visibility and infrastructure they need to grow.
What I Do at UtahBoost
Building Stronger Digital Foundations
At UtahBoost, I help businesses build stronger digital foundations so they can compete in a crowded online landscape.
SEO & Organic Growth
Build stronger organic visibility and long-term search performance.
AEO & AI Search
Prepare brands for answer engines and AI-driven discovery.
Local SEO & GEO
Strengthen local visibility and geographic relevance.
Digital Marketing & Paid Advertising
Connect strategy with paid acquisition and measurable growth.
Web Design & Development
Build websites that support visibility, usability, and business goals.
Lead Generation
Create digital systems designed to turn attention into qualified opportunities.
Reputation Management
Support stronger trust and brand credibility online.
Healthcare Marketing
Apply healthcare experience to digital strategy for medical organizations.
A healthcare practice, a law firm, an e-commerce brand, and a local service business don’t need the same marketing plan. They have different customers, different problems, and different goals, so I start with the business itself before I ever touch strategy.
How I Approach Business
Principles That Guide the Work
A few principles guide how I work:
Progress over perfection. Discipline over motivation. Service over status. Impact over income.
I try to keep learning and improving continuously. A quick win that looks good on paper matters less to me than something that actually holds up over time.
Growth numbers alone don’t define success for me. What we learn, what we build, and who we’re able to help along the way count just as much.
Education & Professional Development
Learning Never Really Stops
My learning has spanned healthcare, technology, coding, digital marketing, and business.
My coding background came from training and resources tied to Brigham Young University (BYU), and I built on that through Ensign College, medical billing and coding certification, HIPAA training, and platforms like Google Ads and Google Analytics.
Learning doesn’t really stop for me. Search and AI move fast enough that I plan to keep developing my knowledge as UtahBoost and its clients keep evolving.
Coding
Training and resources tied to Brigham Young University (BYU).
Professional Development
Further development through Ensign College.
Healthcare Training
Medical billing and coding certification plus HIPAA training.
Digital Platforms
Hands-on development through Google Ads and Google Analytics.
By the Numbers
Experience Across Businesses, Industries & Utah Markets
350+
Businesses I’ve worked with through UtahBoost across multiple industries.
Multiple Industries
Healthcare, technology, digital marketing, e-commerce, professional services, and local business growth.
Utah-Focused
Built specifically to help Utah businesses compete in an increasingly digital, AI-driven market.
My Latest Insights
SEO, AI Search, Technology & Business Growth
I regularly write about SEO, digital marketing, AI search, technology, and business growth.
Featured Article 1
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Featured Article 3
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Other Businesses I've Founded
Different Companies. Different Problems.
UtahBoost isn’t the only company I run. Alongside it, I’ve founded:
NextEdge Surgical
A surgical and dental instrument company built on precision manufacturing and quality control, grown out of my own time working inside healthcare operations.
Allonit LLC
A healthcare revenue cycle management company handling medical billing, coding, credentialing, and licensing for providers, rooted in my original career as a medical billing and coding specialist.
Each business solves a different problem, but they all come from the same place: healthcare experience, a technical foundation, and a habit of building the fix myself instead of waiting for someone else to.
Looking Ahead
Keep Learning. Keep Building. Stay Ahead of What's Next.
UtahBoost is a big part of what I’m building, but it’s not where my thinking stops. I want to keep exploring what technology and entrepreneurship can do together, and keep giving businesses a real edge as AI reshapes how people find them.
Learning and building are ongoing for me, not a phase I’ll grow out of.
That’s exactly how I want it to stay.
That’s exactly how I want it to stay.
Let's Connect
Have an Idea or Want to Grow Your Business?
If you’d like to connect, talk through an idea, or see how UtahBoost can help your business grow, I’d be glad to hear from you.
